Understanding minimum order quantities (MOQ) and sample ordering processes is essential for brands entering the aluminum can market. This guide explains everything you need to know.
What is MOQ?
MOQ (Minimum Order Quantity) is the smallest quantity a manufacturer will accept for an order. MOQs exist because:
- Production lines have minimum run requirements
- Setup costs must be amortized across units
- Material waste must be accounted for
Standard MOQ by Product Type
| Product | Plain/Blank MOQ | Printed MOQ | Lead Time |
|---|---|---|---|
| Standard Cans (330ml-500ml) | 1×40HQ (~100,000-130,000 pcs) | 300,000 pcs | 25-45 days |
| Sleek Cans (269ml-355ml) | 1×40HQ (~120,000-150,000 pcs) | 300,000 pcs | 25-45 days |
| Slim Cans (180ml-250ml) | 1×40HQ (~150,000-180,000 pcs) | 300,000 pcs | 25-45 days |
| Easy Open Ends | 200,000 pcs (1 pallet) | 200,000 pcs | 30-40 days |
| Custom Sizes | 500,000+ pcs | 500,000+ pcs | 45-60 days |
Why Such High MOQs for Printed Cans?
Printed cans require:
- Artwork preparation: Color separation, plate making ($500-2000)
- Machine setup: Print registration, coating calibration
- Material waste: First units for color matching
- Storage: Printed cans require specific conditions
The cost of setup must be spread across units to remain economically viable.
Sample Ordering Process
For New Clients
- Submit inquiry with product requirements
- Receive sample availability confirmation
- Pay sample fees + shipping
- Receive samples within 7-14 days
- Test samples (filling, shelf life, printing)
- Provide feedback or proceed to order
Sample Fees
Sample costs vary by product:
- Stock plain cans: $50-200 per size
- Custom samples (printed): $200-500 per design
- Shipping: Varies by destination
Note: Sample fees are typically credited toward first full order.
What to Test with Samples
Filling Line Compatibility
Verify samples work with your contract filler's equipment:
- Seaming quality with your ends
- Pressure resistance during pasteurization
- Labeling and sleeving compatibility
Print Quality
- Color accuracy vs artwork
- Barcode scannability
- Graphic edge quality
Product Compatibility
- Coating compatibility with your beverage
- Shelf life testing
- No flavor leaching
Strategies for Low-Volume Brands
For brands not ready for full MOQ:
- Stock plain cans: Lower MOQ, add your own labels
- Co-packing: Use a copacker who stocks cans
- Regional distributors: Some stock common sizes
- Phase your launch: Start with one size/market
Ready to Get Started?
Contact us to discuss your requirements and explore options for your order volume.
Request QuoteFrequently Asked Questions
Can I order less than the MOQ?
For plain stock cans, some flexibility exists for established clients. Printed cans generally require full MOQ due to setup costs. Contact us to discuss options.
What if my order is smaller than 40HQ?
Smaller orders can be shipped via LCL (Less than Container Load) or air freight, though per-unit costs will be higher.
Are sample fees refundable?
Sample fees are typically credited toward your first production order if it meets minimum quantities.
How long are samples valid for testing?
Sample cans remain usable for 12+ months if stored properly. Conduct shelf life tests within 6 months for accuracy.